The secret of personalization technology is now open. Predictive technology offered by vendors like RichRelevance, Baynote, ExactTarget and Sailthru will no longer be a secret. These companies began to offer “black-box” solutions to e-commerce clients who lacked the in-house technology, while e-commerce businesses later started to hire data scientists in order to build a business advantage using data science. 

PredictionIO, the open source machine learning server, has released a suite of five e-commerce predictive engines, with a complete customizable source code and access to the algorithms. They cover a broad range of personalization applications. Instead of offering personalized prediction features by a blackbox, PredictionIO disrupts the industry by open sourcing all different prediction engines’ code for e-commerce businesses. Developers and data scientists in e-commerce and mobile commerce companies can use them at no cost. They can also customize the code to fit their own business needs.

“The IO in PredictionIO stands for Input/Output. We want to get developers making predictions in their products as simple as just inputting the data and getting the predicted output.” CEO of PredictionIO, Simon Chan said. 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com