Bookjam Disrupts Publishing with its Multimedia eBooks

When you see any of the Harry Potter movies, one of the things that catch your eye is that media images actually animate. That’s what you get when you see Bookjam’s e-books. Bookjam is an eBook cloud platform company, simply and quickly transforming digital content into high quality eBooks. Publishers and authors can also sell eBooks to diverse markets using Bookjam’s cloud service. Bookjam’s cloud platform enables users to purchase eBooks and store them for a lifetime or to keep personal records in eBook format and easily share them with others. Publisher OpenBooks’ world literature app became a big hit, when Bookjam applied their magic. This lead to a US$1M turnover from just one app, helping Bookjam form partnerships with other giant local publishers.

Bookjam’s founding story

In 2011, when Bookjam CEO and founder Hanyeol Cho first encountered ebooks, he thought their offerings were dull. So, with the help of his friends, he decided to develop a tool to improve the reading experience. They developed their own eBook format, BXP (Bookjam Xtensible Publication). But since it takes considerable time and effort for ebooks to adopt new formats, the team decided to make small but frequent attempts to test the market by creating various small apps for a series of books, such as ‘The Three Kingdoms app’ and a ‘World literature app’. After releasing about 150 different apps, they found that the readers’ experience was generally positive. They then thought they needed one platform to integrate 150+ different apps and so created Bookjam Cloud. For last three years they have been preparing a new format, authoring tools, market systems, and a cloud platform.

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