LifeProject is a family-focused eCommerce startup based in Hong Kong, offering a wide range of products and convenient home delivery. They operate two online stores that focus on organic products and pet products: PetProject delivers a wide range of pet food and supplies to homes while Life Project offers natural, organic, premium groceries.

There was two main market opportunity that co-founders took the chance in: significant growth in online retail market and Hong Kong residents’ increasing demand for organic goods.

According to Eurmonitor’s 2017 forecast, Hong Kong’s total retail market size is US$8bn – 90% of which is spent at the modern supermarket, with 10% of that in the baby and pet categories. Although the majority of this market is still in brick & mortar stores, internet retail has been growing 10% year-on-year thanks to Hong Kong’s very high broadband and mobile penetration rates.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com