With an aim of providing a one-stop solution for offline retailers to get their business online, Bravou’s flagship product iBoss is designed as a simple, powerful and free O2O Commerce software for all Apple and Android devices. iBoss has integrated POS, coupons, cards, maps, social networking, and store management into one suite. Currently over 5,000 merchants are using iBoss in China.

Cleverly using internet giants Baidu, Alibaba and Tencent’s apps as a link to customer’s mobile devices, iPOS has included Alipay and WeChat Pay’s barcode payment along with Unionpay, Visa and MasterCard. Through WeChat, Alipay and Baidu’s public accounts, iFan enables offline retailers to communicate and interact with their loyal customers. iShop enable a panoramic view of the store via the Baidu Map App, which now has over 10 billion LBS (location based service) daily requests in China.

Company CEO Stanley Wu said iPOS is the most popular feature for users, followed by iCoupon and iCard, enabling users to design and issue coupons and prepaid cards. iBoss’ App Store has several hundred apps for retailers ,such as reservation, appointment, OA, ERP and CRM, from third party developers.

Most of iBoss’ apps are designed for “pay as you use” in-app payment, with them all designed with a built-in profit model. Cooperating with major e-commerce platforms such as TMall, JD.com and yhd.com, iBoss built the capacity to design, encrypt, issue and verify barcodes.

With its parent company in Hong Kong and a subsidiary based in Shanghai, the company’s vision is to become the leading software in O2O commerce in China and to become the market leader. “Our future expansion will bring merchants to the HR marketplace, with iManager functioning as a work scheduling tool and helping shop owners and managers HR activities,” Wu said, noting that “iBoss has more expansion opportunities such as P2P, utility payments, and lottery sales.”

The 2.0 version will be released at the end of the second quarter of 2015.

Image Credit: Bravou

Editing by Mike Cormack (@bucketoftongues)

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com

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