SMATOOS Inc. today announced it has raised nearly US$3 million (3 billion Korean won) in the latest round of investment for its BeNative business English learning service. The service, which centers on video samples featuring entrepreneurs from the U.S., provides web-based learning tools using materials developed through unique data mining techniques.

The latest round of investments comes from Korea Investment Partners, Mirae Asset Venture Investment, and Partners Investment, and will allow SMATOOS to continue its international expansion into China, Japan, and Taiwan. In total, SMATOOS has now raised approximately US$6 million (6 billion Korean won) from Series A and B rounds. Of note is that investors who had previously invested in CEO Alan Moonsoo Kim’s previous company ETOOS have invested in SMATOOS. “It is quite meaningful that many of the venture capital firms who invested in ETOOS have once again invested in SMATOOS,” Kim said. ETOOS was sold for nearly US$30 million to SK Communications, one of the largest companies in South Korea.

“One of the main issues in the education market is providing a global service that merges technology and education. We have targeted the global market from the start and strive to cater to student needs. We believe our investors have acknowledged our efforts,” China corporate director Junyoung Yoon said.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com