Today, entering the China market is the holy grail for many global tech companies. It’s a huge market that any business would love to get involved in. However, it’s also challenging market where the players should map out thorough strategies to penetrate it. With China’s internet giants actively scoping overseas markets for the latest technologies, there have been a few success stories, one of which was EyeVerify, which received investment from Qihoo360 last year. With EyeVerify’s team based in Kansas City, the deal was achieved with support from Alliance Development Group (ADG), functioning as their business development team in China.

Founded in 2001, ADG executes strategic China business development, corporate development, and market expansion initiatives for global technology companies, working deeply within the Chinese tech ecosystem. ADG has been around for 14 years in Beijing, helping over 70 companies since its founding in 2002. ADG’s clients vary in size from multinationals with large teams in China to middle market companies to startup solution providers, including market leaders such as PayPal, Nuance and IBM. The first ten years for ADG were mainly focused on helping telecoms companies understand the local market and to set up partnerships with service providers like Huawei. These included clients such as TCS promoting A-GPS platforms, PCTel selling network testing solutions, or Convergys with interactive messaging and voice solutions. In 2011, ADG strategically pivoted to focus on the fast-growing mobile internet sector.

Today ADG worka with hot technology software companies like Fleksy, EyeVerify, OpenMobile, Canonical (Ubuntu Mobile OS) and Graphite Software. These companies are typically looking for strategic distribution partnerships through cooperation with device manufacturers and internet companies, or are looking for strategic investors who can assist them in China or globally. Qihoo’s investment into EyeVerify was a good example of this trend. TechNode interviewed ADG’s General Manager Chris DeAngelis about overseas companies entering China market and his advice to them. 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com