Frenzoo, a Hong Kong and San Francisco-based company producing 3D lifestyle games for women and girls, announced today the addition of US$1 million in new funding led by existing investors, including Fresco Capital, K5 Ventures and Anshe Chung Ltd. The company has now raised over $3 million in total seed funding.

According to Frenzoo, the latest round will be used to accelerate the development of its forthcoming Me Girl titles, invest in app marketing and user acquisition, and to hire for key positions in game development, engineering and product management.

At the same time, the company also launched meTropolis, a cross-game universe in which characters, quests and storylines carry over from app to app within the Me Girl franchise. meTropolis enables players to interact with Frenzoo’s Me Girl cast across a diverse range of experiences spanning seven games in total, including four new roleplaying and simulation games — Me Girl Love Paradise, Me Girl Love Story, Glamour Me Girl and Me Girl Celebs — plus the three existing Me Girl titles. These titles have now exceeded 20 million installs between them.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.