Localytics, the marketing and analytics platform for mobile and web apps, today announced its acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, bringing additional data science expertise to fuel the company’s predictive app marketing capabilities. A tool for app marketers and product managers to leverage user data, predictive app marketing helps predict and personalize user engagement at every stage of the customer journey.

“We’re focused on helping businesses turn their dataset into personalized engagement, and Splitforce has the best team and technology in place to deliver the cutting edge of that mission: predictive app marketing,” Localytics CEO Raj Aggarwal said.

Splifforce co-founder and CEO Zac Aghion gave details to TechNode on their shift from China to Boston prior to their acquisition by Localytics. “We were initially introduced to Localytics’ founding team through our investors at SOS ventures to discuss a technology partnership. During those conversations, we realized how aligned our vision for the future of the market was and what products would be required to fulfill that vision. The cultural fit was really important as well”

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com