Like many of China’s consumers, Beijing’s 5th International Film Festival (BJIFF) will be very digital. Local video sites and social networks are vying for coverage of the event, as well as leveraging their partnerships to premiere original content.

Several of the events, including the opening ceremony, will be live-streamed on the BJIFF website, as well as on Tencent Video, Youku Tudou, Sohu and iQiyi. The BJIFF will also post live updates on social platforms Weibo and WeChat.

Increasing numbers of Chinese people of all ages are bypassing the living room TV in favour of online web series. The appetite for digital films is no different, as can be seen in the online focus of the forthcoming festival.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com