2015 is the year that Chinese search engine Sogou expects mobile search traffic to finally outstrip PC.
At the close of this quarter’s earnings report, Sogou CEO Xiaochuan Wang claimed the company’s partnership with Tencent’s WeChat had seen their aggregate search traffic rise over 60%, while mobile traffic jumped 130%.
“It’s expected that mobile search traffic will surpass PC traffic at some point of 2015,” said Wang. “Our in-depth cooperation with Tencent, in particular with Weixin, has brought unique capabilities to our mobile search and further enhanced our competitiveness.”
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