China feeds nearly a quarter of the globe’s people on just 7 percent of its arable land. However, there are many problems in agriculture in China. According to FAO/OECD 2013 report, China’s cultivated land area has decreased rapidly and the quality of cultivated land is also deteriorating with 70% in low-yield farmland. China’s policy priorities focus on improving agricultural production capacity as well as ensuring food quality and safety.

These problems are also the inspiration behind N.thing, which aims to develop IoT products designed to improve the quality of food consumption. N.thing’s first product, Planty is an internet-connected smart garden pot that helps people to grow their own plants. Planty’s Kickstarter project has now gathered more than half of its goal of $100,000, and will be open until Sat, May 23.

“If your plant died, it’s one of two reasons. Either you put in too much affection or too little. We notify you with an alarm to let you know when to water the plant. You can water the plant even when you’re out on a business trip, with our smart pot.”

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com