Tons of language learning apps have emerged in the attempt to jump on the mobile e-learning bandwagon. To stand out from the crowd, they’ve been trying to approach learning from different angles, either by gamification or by integrating social factors to liven up what can be – lets be honest – a very dull process.

No matter what perspective they take, the basic idea is to give learners a good reason to stay motivated over the long-run. Although motivation is crucial for all language learners, Chinese presents an especially daunting challenge as one of the toughest languages for native English speakers to grasp.

Shanghai-based startup Amanda, is attempting to approach this challenge from en entirely different perspective: culture.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.