Commercialization could be a tricky problem for any services, but how does a menstruation-tracking app move into e-commerce?

Chai Ke, founder of a leading Chinese period-tracking app Dayima, talked about the company’s monetizing initiatives through its e-commerce platform, Meiyueyouxuan, at TechCrunch Shanghai last week.

According to Ke, it’s been a cautious entry, taking over seven months to agree on the final form of their e-commerce platform. As a female-focused community, Dayima has plenty of options in doing e-commerce business, he believes, “some say we should sell luxury products, but that only focuses on a small portion of our users. What I am trying to find is a business model that can serve all of our users.”

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.