China’s online beauty market is booming. Flash sale sites like Jumei and Vipshop are experiencing steady gains compared to overseas competitors, while Alibaba recently took on a 9.2% stake the US retailer Zulily.

However, for every genuine brand, there is an influx of fakes and copies. Korean beauty products have been a target for Chinese retailers and blackmarkets alike. Last month, Vipshop was accused of selling a Korean-made product that Jumei has an exclusive distribution contract on. 

Taking advantage of the perceived quality-power of Korean beauty products, and their background working in cosmetic startups, Korean startup B2LINK claims to be enjoying $1 million USD in monthly sales revenue.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com