Vincent Tao is more commonly known as the founder of PPTV, China’s largest online TV provider with 300 million active user per month, but he has now taking a new role as chairman of Global Earth Capital, an investment institution founded in September 2014. Tao, who has been on both sides of the tech industry. Here are three tips he gave to entrepreneurs at TechCrunch last week.

1. Timing

Tao cautions entrepreneurs from flocking into a so-called “hot” industries. “What’s more important than seeking out the next big trend in tech industry is spotting the right timing in doing it, or to check whether the technology and market are mature enough to foster a prosperous industry”, he said.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.