Silicon Valley based Yo CEO Or Arbel has hinted at a China expansion in a recent episode of Technode’s Silicon Valley Heartbeat. “We plan to open Yo office in China and to have China brands use Yo. Chinese users will be able to access interesting stories on Simplified Chinese-translated app” Arbel said in the exclusive video interview.

His remark is rather unexpected considering that the app declined out of the top 1,000 apps overall App Store ranking after it peaked in June 2014, however according to Arbel, Yo will no longer be just a single function push messenger in the future. When Yo opened the company in San Francisco it received a viral reception, for four days in June 2014 Yo was the fourth-most popular app in the U.S.

The company raised US$1.5 million funding from eight investors, including the founders of Tencent and Mashable with a US$5-10 million valuation. Now the Silicon Valley based simple-notification app identifies itself as “a platform for interesting updates.” 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com