Linkedin has released a professional networking app specifically aimed at China’s growing youth working class. According to the CEO, ‘Red Rabbit’ is designed to be an “interesting, young and fresh” adaption of the existing Linkedin network. 

The dual brand strategy is apparently the first in Linkedin’s global operations and features a game-like UI which will be available across mobile and desktop platforms. 

China’s advanced outlook on mobility and its growing IP sector has seen post-80’s and 90’s gen workers become a focus in many industries including technology and business. 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com