Kickstarting From China: A How To Guide

This article is by a guest contributor, Joseph Constanty, co-founder of  THE UT.LAB. joe has lived, studied, and worked in Greater China for ten years, you can reach him at joe@theutlab.com.

Transforming from an OEM design and manufacturing firm to a full blown brand has become a trend in China.

For the past twenty years these firms have been the backbone to the supply chain of multinationals and distribution companies alike. But, as manufacturing hubs always flow to the lowest common denominator, Chinese firms are being forced to adapt rapidly. Powered by years of manufacturing and design experience in a truly global marketplace, we are sitting at tipping point where homegrown Chinese manufacturers begin to look beyond the borders of mainland China to launch a new brand.

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