Alibaba, DMG Reveal Details Of China’s First Entertainment Bundling Deal

Alibaba Group now has another string in an impressive bow of media investments. 

The e-retail giant struck a deal yesterday with Chinese film company DMG and Hunan TV to create a bundle subscription service that encompasses cable and mobile internet as well as gaming, filming and TV. It’s the first ever bundling deal of this sort available on the mainland. 

While they have not released a timeframe, Alibaba revealed they will be integrating the service with the TMall e-commerce platform. They also note that the service will go through a pilot period in Hunan before being released China-wide.

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