Chinese telecommunications company ZTE has today released its first flagship mobile device designed for the U.S. market. The 5.5 inch ‘Axon’ is the latest product released by ZTE in an effort to push their brand abroad and specifically in the U.S. The company worked together with a Blackberry designteam to localize the project.

The Chinese company is attempting to tap into a higher end consumer pool, with the unlocked model retailing at $449.98. As the fourth-largest handset provider in terms of total shipments, ZTE is hoping to knock out LG to become the third-largest by 2020, following Apple and Samsung.

“The U.S. is the most important market for us right now,” said Adam Zeng CEO of ZTE Mobile Devices during a ZTE analyst conference on Monday.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com