After much speculation that Xiaomi would be prematurely releasing the Mi 5 today, they have instead launched the latest in their smart TV series. The 48-inch Mi TV 2s has a 9.9 millimeter aluminum frame and features a 4K image.

In tune with the rest of their range, the newest addition is very competitively priced, at 2,999 RMB (roughly $485 USD). It also will be sold in a wide range of colors including silver, pink, blue and green, as well as gold – in keeping with Chinese tastes of late.

Xiaomi featured a comparison between market leading 4K TVs at their launch event today, calling out Sony, Sharp and Samsung in a side-by-side show down. Interestingly, they have also focussed on redesigning multiple hardware features since their last part TV offering, including the modification of their power plug which is now smaller than a matchbox.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com