Brand is identity; from our sneakers to our coffee cup, we like to make sure our logos line up with our egos. And it’s especially true of the coveted digital sidekicks to China’s growing middle class; the smartphone.

We know iPhones now outweigh other brands in China’s top tier cities, while Android still reigns dominant countrywide with homegrown startups like Xiaomi carving out a mind-blowing consumer following, but what do these superstar brand say about the people who use them?

Chinese news aggregator app Toutiao asked exactly that question. Using data aggregated from personal metrics, news preferences, and browsing data, they went on a mission to find out what exactly your smartphone says about you.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.