BabyTree, an online community for early care and education, has secured over $300 million USD in funding. They will use the latest injection to extend their e-commerce operations with the help of their new investors, said the company. It’s the highest round ever recorded by a Chinese company in the maternity and baby market, highlighting booming growth in the sector.

Chinese online cosmetics retailer Jumei has agreed to provide BabyTree with a convertible loan and a revolving credit facility of up to 1.55 billion RMB ($250 million USD), making up the majority of the recent investment. An additional $50 million USD capital was raised from several other unnamed domestic institutions, reaching a final value of $300 million USD. In January 2014, Chinese after-school tutoring services firm TAL Education Group acquired undisclosed amount of minority stake in BabyTree for $24 million USD.

With an annual increase of over 16 million population, China is world’s second largest market for mother and baby products, second only to the U.S., according  to a report by China E-commerce Research Center. The center predicted that the market is going to be worth 100 billion RMB to 200 billion RMB by 2015.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.