One year after its establishment, Tencent-Baidu-Wanda’s e-commerce joint venture has finally rolled out e-commerce service Ffan to tap into China’s O2O e-commerce industry.

In essence, Ffan is an open platform  that aims to redirect online users to all kinds of offline services, such as parking, reservations at restaurants, and purchasing film tickets and products at discounts. The service now integrates a digital membership system, a rewards & points system, online payment service and online marketing programs.

It is obvious that Ffan is targeting at both B2B and B2C models. Through cooperation with business partners, the platform can better connect all member customers for effective promotion programs, unified rewards and payment systems. On the other hand, it will help Wanda increase user stickiness by converting one-time customer to more loyal customers, or membership.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.