China’s top search engine Baidu has announced a new Siri-like project called Duer at its annual corporate conference today. The new feature will be added to the 6.8 update of Baidu’s mobile app.

Duer is a voice-enabled virtual assistant that helps users with a range of commands. Different from cutie chatbots available on the market, Duer is positioned as a professional searching service power-packed with multiple practical functions, said Baidu’s CEO Robin Li.

The CEO summed up the new projects features in three element; accessibility to services across a wide range of industries, a powerful search engine supported by data mining technology and smart human-machine interaction.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.