With the car-hailing wars reaching a fever pitch on China’s mainland, it’s hard to believe there’s any room left for new competitors in O2O transport. But that’s not the attitude of one Hong Kong-based startup.

Lalamove has just sealed a $10 million USD bridge round to continue its expansion in China. While the relative newcomer currently only operates in 4 cities, they want to use their latest injection to move into a further 12 cities, looking to tap 50 total by 2016.

Founded in 2013, the company has a team of drivers that can be ordered on demand through the company’s app. Like Uber, anyone can sign up to be a van driver, and its operations mimic features of its ride-hailing competitors.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com