Riding the wave of rapid consumer demand and a government endorsement under the current five-year plan, China’s e-commerce giants are unsettling their traditional brick-and-mortar competitors and turning the heads of global investors. The battle for online supremacy is now set to spill over into Australia.

Buoyed by publicity over the recent bilateral free trade agreement and robust consumer demand for Australian products, China’s e-commerce players are moving quickly to partner with vendors in Australia in order to shore up their market share in the domestic economy.

Following consumer concerns over the safety and quality of products in China, there is an online battle amongst China’s e-commerce platforms over perceptions of trust and the race to become China’s online oasis for verified products.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China