During their last public earnings call in July, Baidu CFO Xinzhe Li said the company would have to “basically double down” on investment in O2O if they were to stay competitive in the market. 

They’ve certainly made a financial commitment, slashing into their last quarter earnings with multiple billions US invested in O2O platforms including group buying site Nuomi. It now seems they are making a management commitment too. 

The Chinese search giant has appointed former Uber CFO, Brent Callinicos, to its board of directors. Callinicos will join Yang Yuanqing, Chairman of Lenovo as the two newest board members of Baidu, while former Sony Chairman Nobuyuki Idei and Netdragon Websoft Chairman Liu Deijian will vacate their seats on the board.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com