China’s burgeoning O2O industry is tackling some of the biggest challenges in urban life, and now it’s tackling the problem of urban death.
The price tag for a space in Beijing’s major graveyards has risen as high as 400,000 RMB, double price for the same size area in a high-end residential flat, but China’s funeral industry has remained relatively stagnant.
“The funeral industry has been declining for a long time, but it’s also a huge market space,” says Yiko founder Ma Lei said.
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