Since the 1990s, Sony has been flush with Chinese customers. Over the past 15 years, the company has amassed a loyal following, often referred to as “the special one”, distinct from their contemporaries including Apple and Samsung.

Like all great brand-to-netizen relationships born on the internet, the love affair between Sony and their fans has now taken a playfully cultish turn with a ‘hymn’ to the Japanese company’s greatness.

The title of the song “索尼大法好” [‘Sony Dafa Is Good’ or ‘In Sony We Trust’] is actually a parody of the slogan that Falun Gong, that heretical Chinese organization, uses to promote itself.

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Wang Boyuan

Blogger and translator.