Linkfluence, a European leader in Social Media Intelligence has acquired ActSocial, a social media intelligence company based in Shanghai and Singapore. The terms of the deal were not disclosed.

Through the acquisition, Linkfluence will be looking to expand its international reach in social media intelligence. Currently the company has more than 160 employees in the U.K., Germany, France, Spain, Singapore and Shanghai, China. 

Singapore and China-based Actsocial (previously Wildfire) provides insight into social networks across Asia, and identifies key trends, social media crises and core topics of interest online. The company was founded in Singapore in 2009, but focuses largely on the Chinese market. Its word of mouth programs have boosted brands’ marketing and sales performance, from packaged foods to tourism, with big name clients including Starbucks, Carrefour, Nestle and Hyatt. 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com