Fresh of the back of their blockbuster third-quarter results, Huawei is wasting no time establishing itself as a market contender in the high-end smartphone space.

According to a statement on the company’s public Weibo account, Huawei has hired a former Apple design executive to lead the interface design of Huawei’s smart devices. Abigail Brody served almost 10 years as a Creative Director at Apple where she consulted on the interface for the first iPhone as well as Mac Os X among other projects.

Huawei is making bold moves in the high-end smartphone arena, escalating their brand to the third largest vendor in China this quarter and beating out local superstar Xiaomi to become the top local vendor in the country.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com