DJI, the Shenzhen-based Chinese drone company, has announced it will take a minority stake in high-end camera technology brand Hasselblad.
“We are honored to be partnering with DJI, the clear technology and market leader in its segment,” said Perry Oosting, Hasselblad’s CEO. Neither company has released the financial details of the deal.
“Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level,” said Frank Wang, DJI’s Founder and CEO. “With this partnership, we combine our strengths to further push the borders of what’s possible in imaging technology.”
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