Hardware entrepreneurs should avoid what they call ‘Xiaomization’, said a panel on hardware startups including Y Combinator, HAX and early stage VC fund Yunqi Partners at TechCrunch Beijing this month. 

“We call ‘Xiaomization’ the phenomenon of innovative products being commoditized.”said Benjamin Joffe, general partner at HAX. Xiaomi is famous in the Chinese market for producing a dizzying range of hardware products for low prices, including everything from batteries to air purifiers and their latest ‘hands-free’ Segway-like project with Ninebot.

“In the showroom, we found a Google Glass lookalike as well as a telepresence robot,” “Those are not rough copies. They are possibly better than their inspiration: high quality manufacturing, more functions and for a fraction of the price,” added Mr. Joffe.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com