Chinese designated driver app eDaijia is cutting one fifth of their staff in an attempt to stay competitive, as market giants Didi and Uber expand aggressively. 

According to multiple Chinese media outlets who cite an internal letter from the company’s CEO, Yang Jiajun,  the company will be laying off approximately 20% of their staff to curb spending in the face of rising competition. 

The source claims that eDaijia’s personnel have quadrupled since the beginning of 2015 as part of an all-out attempt to compete with market leaders. However the CEO now feels that their numbers are “bloated”, and that the company will have to streamline personnel in order to stay competitive. 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com