Even the most careful startups can drain their funding on marketing in a tough ecosystem like China. But according to local incubator Chinaccelerator, using WeChat the right way can be the key to slashing costs.

“We focus on Wechat as a platform for low-cost customer acquisition,” says William Bao Bean, the managing director of Chinaccelerator and partner at SOSV (Previously known as SOS Ventures). 

Chinaccelerator presented the twelve startups in their most recent batch this week for judging after a 90-day intensive program, where Mr. Bean pointed out that Wechat was now a core marketing tool for the young companies.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com