How E-Commerce Is Helping China Overcome A Fear Of Second-Hand Clothing

Tainiqi Zhu admits that the Chinese market might not be ready for second-hand clothing, but he’s willing to make a bet on its potential.

“In mainland China, there’s a problem of trust and communication,” says Mr. Zhu. “And even after you convince someone, you still have to negotiate the price. There’s a huge culture of bargaining.”

Mr. Zhu’s self-funded startup, Share2 (只二), is a platform where users can buy and sell second-hand clothing. Unlike C2C platforms, such as 58.com or Ganji.com, Share2 takes a more active role in processing seller items. The startup will clean and iron clothing, photograph them, estimate their value, and upload the product details onto their platform. If buyers have any issues with purchased clothing, Share2 serves as their point of contact.

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