LeTV has taken their first steps into the VR market, releasing a smartphone headset priced at 149 yuan ($23 USD). The LeVR Cool 1 goes on sale by December 29, capping off a year of hardware releases including the LeTV smart TVs and a high-end range of smartphones.

LeTV, founded in 2004 as a video streaming service, are looking to leverage their content resources to sell their VR brand. The company plans to integrate their video-on-demand service with upcoming LeVR products.

Currently the headset is only compatible with LeTV handsets, the LeTV One and One Pro. The headset will also be exclusive to LeTV’s e-commerce platform LeMall.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com