Although Chinese smart TVs, mostly Android-based, are no more expensive than smartphones, tech companies who bet big on smart TV failed to meet sales expectations in 2015.

Hisense, one of the leading TV makers in China, believes one major problem is the consumer’s inability to touch and experience products through their online-only distribution channels. Citing a report from market research firm China Market Monitor, Hisense pointed out that about 73% of color TVs sold in China in 2015 were through offline distribution channels.

The tech industry prefers to blame the limited amount of content available due to regulations and restrictive business strategies, along with the lack of popular applications tailored for living room TV entertainment.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com