Shanghai-based startup the Squirrelz launched its new ‘materials’ platform today, which takes fabric waste from factories – defective and overstocked goods – and sells it online to designers, craft hobbyists, and eco-friendly brands all over the world.

“It’s that insane idea of throwing new stuff into the garbage that we want to bring to an end,” says Ryan J. King, the head of marketing and communications at the Squirrelz. “It’s brand new material – good to go, perfectly fine.”

The company is hoping to act as “the bridge between factories and creatives” by working with factories in China and relieving them of overstocked and defective goods. By selling their products to the Squirrelz, these factories save themselves the hassle and cost of moving their products to a landfill or processing it for recycling. The Squirrelz can then resell the material at a low cost.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).