To Ning Zhang, the co-founder of Limejump, operating a “virtual power plant” is a lot like managing a hedge fund.

“It’s all about hedging, risk management, and power asset optimization,” he says.

Limejump is a “technology-driven utility” based in London that delivers a demand-response solution that it calls a virtual power plant. Demand-response is a type of energy management that changes energy distribution on the demand side – where electricity is consumed, not generated – in response to changes in the price of electricity or when the reliability of the grid system is threatened.

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