Online grocery delivery startup Nanjing Eight Days Online Network Technology Co., Ltd (8天在线) announced the completion of a 200 million yuan ($30 million USD) series B + round on Thursday, led by Chinese cosmetic company Longliqi Group.

Grocery delivery has been covered by many Chinese players including Yihaodian, JD.com, and Tmall along with other product categories, but Eight Days focuses on a particular group: university students.

“Deep in the campus is where food delivery takes a longer time, and we found a market opportunity in that. That’s why our focus is the university campuses. We were welcomed by many students and spread out fast among them,” said Eight Days CEO and Founder Gu Wen in a press release.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com