iRobot, the company behind the Roomba automatic floor vacuum, has turned their attention to China, setting up an office in Shanghai and seeking local investment opportunities. The company is seeking to grow its presence in the market, and lower manufacturing costs for their brand of home robots, the same formula that saw Xiaomi build a multi-billion USD ‘smart home’ empire.

“There is a strong startup culture in China, and we would be pleased to be closer to companies working on robotics. Not only to provide early stage funding, but we would also like to work as a strategic partner to share resources and bring down the cost of manufacturing,” Glen Weinstein, executive vice president of iRobot home robots told TechNode.

Last month, the company sold their defense and security robot business to Arlington Capital Partners, to wholly focus on the consumer robotic market.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com