Are WeChat Service Accounts Killing Apps In China?

Social networks have long been used as a marketing tool for applications. But in China, the WeChat Official Account , born out of Chinese tech behemoth Tencent’s social network WeChat, is redefining the whole landscape.

“WeChat is an app killer in a way,” Alexis Bonhomme, the general manager of Curiosity China, told TechNode. Mr. Bonhomme formerly worked with a joint venture between Groupon and Tencent before co-founding his own WeChat marketing firm.

“There are two different perspectives. People outside of China keep on thinking they need an app to expand in China, [but] in China, companies don’t want to build an app because it costs a lot to build, maintain and promote,” he says.

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