• Newsletters
  • My account
  • TOPICS
    • AI
    • TELECOMMUNICATIONS
    • CYBERSECURITY
    • E-COMMERCE AND NEW RETAIL
    • MOBILITY
    • CONTENT AND ENTERTAINMENT
    • BITCOIN AND BLOCKCHAIN
  • SECTIONS
    • NORMALCY TRACKER
    • DATA
    • NEWS
    • FEATURES
    • VIEWS
    • PODCASTS
    • VIDEOS
  • GET ACCESS
    • BECOME A MEMBER
    • REPORTS
    • WEBINARS
  • Facebook
  • Twitter
  • YouTube
Skip to content

TechNode

Latest news and trends about tech in China

Posted inPosts

Are WeChat Service Accounts Killing Apps In China?

by Eva Yoo Mar 17, 2016Jun 7, 2020

Share this:

Social networks have long been used as a marketing tool for applications. But in China, the WeChat Official Account , born out of Chinese tech behemoth Tencent’s social network WeChat, is redefining the whole landscape.

“WeChat is an app killer in a way,” Alexis Bonhomme, the general manager of Curiosity China, told TechNode. Mr. Bonhomme formerly worked with a joint venture between Groupon and Tencent before co-founding his own WeChat marketing firm.

“There are two different perspectives. People outside of China keep on thinking they need an app to expand in China, [but] in China, companies don’t want to build an app because it costs a lot to build, maintain and promote,” he says.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

$19/month

Yearly Membership

$149/year

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

$19/month

Yearly Membership

$149/year
Tagged: Alipay, CHINA, Features, O2O, Premium, Shanghai, Urbem, WeChat, Wechat official account, WeChat Pay

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com More by Eva Yoo

Popular articles

  • Alibaba’s community group buy unit is now on WeChat: report
  • Huawei begins selling EVs in stores, may offset sinking phone sales: CEO
  • PBOC calls crypto 'alternative investment,' Xinjiang blackout: Blockheads
  • INSIDER | The battle for China's community group buying market
  • Ethereum alternative Neo launches new version as China bolsters blockchain
  • Geely to sell its Zeekr electric cars directly to customers

Latest stories

  • Trip.com IPO, $10 billion for Meituan’s community group buy: Retailheads Apr 21, 2021
  • SILICON | Loongson promises self-reliance with new architecture Apr 21, 2021
  • Huawei begins selling EVs in stores, may offset sinking phone sales: CEO Apr 21, 2021
  • PBOC calls crypto ‘alternative investment,’ Xinjiang blackout: Blockheads Apr 20, 2021
  • INSIGHTS | China looks beyond EVs Apr 19, 2021
  • Alibaba’s community group buy unit is now on WeChat: report Apr 19, 2021
  • Facebook
  • Twitter
  • YouTube

Sections

  • Data
  • Features
  • News
  • Video
  • Podcasts

About

  • About us
  • Join us
  • Write for us
  • Tips

TechNode Group

  • TechNode Global
  • TN Event Service

Editions

  • TechNode 中文
  • TechNode русский
  • TechNode Español
© 2021 TechNode. Proudly powered by Newspack by Automattic Privacy Policy

This Site Uses Cookies

This site, like many others, uses small files called cookies to help us improve and customize your experience. Learn more about how we use cookies in our cookie policy.