According to Todd Embley, the Program Director of Chinaccelerator, the failure rate for startups in China is 95% – a daunting number that’s even higher than the estimated failure rate for startups in general.

“People don’t even know how to start in Asia,” said Mr. Embley in a talk at Asia Beat, an annual startup competition for entrepreneurs and investors in Asia.

“They’re especially afraid of China, because so many companies have failed to come into China, none bigger than Google of course,” he said. “There is a fear of coming to China which puts [Chinaccelerator] in a very good position to be that soft landing, and to help them understand the local ecosystem.”

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).