Plastic surgery app Meidaila (美黛拉) completed a $12 million USD series B round to boost their e-commerce functions, the company announced on Monday. The funding was led by the IDG Ventures and Pingan Ventures, and followed by the previous investor Banyan Fund.

Meidaila’s founder Zhao Ying is the former chief editor of Chinese internet company NetEase. NetEase has been unwillingly called ‘the best startup incubator‘, as companies founded by some former employees of the online news service have been particularly successful in the market.

“The success of the beauty medical platform depends on how quickly they build consumers’ trust,” Zhao Ying said in a statement. “Meidaila’s team hail from NetEase content team, which gives us a strong boost on KOL marketing.”

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com