The founder of Shanghai-based Food delivery service Sherpa’s, Mark Secchia, believes China’s tech savvy middle class are very pedantic about their food.

“[Chinese] customer demands are higher than outside of China. For example, in the U.S., customers are happy with the delivered hamburger if it’s hot. But Chinese people want fresh and quality food,” said Mark Secchia, the founder of Sherpa’s Delivery Service, in a Startup Grind event held in Shanghai last Wednesday.

At the same time, the Chinese government’s crackdown on food safety has brought attention to highly popular services including Ele.me, which was issued a penalty ticket for their poor food quality.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com