Virtual reality has taken center stage in China’s tech scene this year. Chinese tech giants like Alibaba and Tencent are all competing for a piece of the VR market, and VR startups are popping up everywhere, largely driven by the “wow” factor of VR technology: immersive content and sleek hardware.

“Everybody is talking about virtual reality…making a VR headset, making VR controls, [and] making it more advanced,” says Peter Choi, the Director of Palapple, an IT solutions startup based in Hong Kong. “The thing is, we have to put it into action and fit [virtual reality] into normal life.”

Like many startups, Palapple started developing its own VR products. Last December, the company created a project called VResidence (V视点), which covers a number of VR real estate products, including an online platform for ‘secondhand’ property. The platform lets real estate agents show VR tours of ‘secondhand’ apartments, a reasonable distinction in China where so many new or ‘firsthand’ apartments are built every year. Palapple isn’t the first company to create VR tours for the real estate industry, but Mr. Choi claims they are one of the few targeting the secondhand property market.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).