China’s unique tech ecosystem coupled with a huge connected user base is a catalyst for disruption, and now they are reinventing one of the most hallowed traditional forms of entertainment: the gameshow.
Super Girl, one of the longest-running and most successful reality TV talent shows in China, is moving its main stage online, creating a completely new format for cross-medium gameshows. While game shows worldwide have enabled online voting and mobile social features, Super Girl is completely transcending the barrier between internet and television with a large portion of the show actually resembling a payment-enabled social network.
The 2016 season of the singing reality show kicked off this past January and will continue through August on live stream through Hunantv.com (aka. Mangguo TV), the video streaming service of the organizing TV broadcaster Hunan Broadcasting System, and Mango Live (not official translation), a live video streaming app tailor-designed for the new model.
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