Chinese smartphone maker Xiaomi has participated in a $25 million USD financing round in Hungama Digital Media Entertainment, an Indian online publisher and aggregator of entertainment content.

This is Xiaomi’s first investment in India and the reason behind the deal is self-evident. As domestic competition in China is stiffening and India is becoming a strategic focus for Xiaomi as they seek to maintain sustainable growth.

Other participants of the round include Hungama’s existing investors Intel Capital, Bessemer Venture Partners and Rakesh Jhunjhunwala, a top investor and billionaire in India. The consortium will pick up a minority, but undisclosed, stake in the Mumbai-based company.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.